XIAOMI LAUNCHES MI MIX ALPHA – Mi Blog

Beijing, CHINA, September 24 2019 –– Global technology leader Xiaomi today announced the release of Mi MIX Alpha concept smartphone. Mi MIX Alpha is a result of Xiaomi’s bold imagination for the future of phones in the 5G era.

Mi MIX Alpha showcases an innovative Surround Screen with a screen-to-body ratio of more than 180.6%. The device features the world’s first 108MP camera, and is crafted with a one-of-a-kind combination of titanium alloy, ceramics and sapphire to make for a revolutionary concept phone.

Xiaomi’s Mi MIX exploration began in 2016 when the company introduced the revolutionary Full Screen Display smartphone concept — an industry first. It was also Mi MIX that pioneered a smartphone screen ratio exceeding the standard 16:9 aspect ratio. Today, full screen displays have become the standard configuration of smartphones.

Since its debut, the Mi MIX series has represented innovation at its finest as Xiaomi sought to reimagine the modern day smartphone. In addition to the Full Screen Display, Mi MIX also embraced cantilever piezoelectric ceramics acoustic technology, ultrasonic proximity sensor, and revolutionary build materials. 

World’s first Surround Display – display almost on all sides

Carrying the original Mi MIX exploration spirit, when Mi MIX Alpha lights up – the front, side, and back of the phone are almost entirely display. The Surround Display allows Mi MIX Alpha to achieve a screen-to-body ratio that reaches an astonishing 180.6%.

Behind the Surround Display is a series of groundbreaking technologies that required a new method of device assembly. Unlike traditional smartphone assembly methods, Mi MIX Alpha’s internal assembly is first carried out, while its display layer, touch panel, and protection layers are laminated one-by-one. All display component layers are compiled in that order to achieve high curvature Surround Display design, so the internal stress caused by bending the display layers can be released layer by layer. To achieve a smooth and flat surface, Mi MIX Alpha also uses a durable protective layer which optimizes the screen stack structure.

To accommodate the nearly all-screen offering, Mi MIX Alpha has minimal bezels on the top and bottom, and ditches the physical side buttons altogether. A brand-new display acoustic technology replaces the traditional earpiece receiver and proximity sensor while the device’s sides are pressure-sensitive and leverage a linear motor to simulate the touch of real buttons.

108MP camera world debut – another milestone for smartphone photography

Mi MIX Alpha features a 108MP camera with the highest resolution, highest pixel count, and the largest sensor found in any smartphone ever – marking another important milestone in smartphone photography.

The main 108MP camera sports a 1/1.33-inch large sensor –  389% larger than the 48MP camera. This image sensor is capable of producing 108MP photos with a resolution of 12032 x 9024 pixels and supports four-in-one Super Pixel to produce large 1.6μm pixels under low-light conditions. The camera also supports new technologies such as ISOCELL Plus and smart ISO, and is equipped with four-axis optical image stabilization (OIS) to ensure stable videos.

In addition to the 108MP camera, Mi MIX Alpha also has a 20MP ultra wide-angle camera which supports 1.5 cm super macro photography, and a 12MP telephoto camera that supports 2x optical zoom and Dual PD focus.

Luxurious titanium smartphone with 5G flagship performance

In addition to its innovative Surround Display, Mi MIX Alpha’s top and bottom parts of the frame are built with aerospace-grade titanium alloy. The alloy is three times stronger than stainless steel but weighs less. On its back, the entire protective cover for the camera area uses a single piece of sapphire glass, which is embedded in ceramic.

On the performance front, Mi MIX Alpha uses the same flagship-grade Snapdragon 855+ mobile SoC as the Mi 9 Pro 5G and supports 5G bands of the three major carriers in Mainland China. The device also features the top-tier 12GB+512GB memory and storage combination, and supports UFS3.0. Mi MIX Alpha is equipped with a 4050mAh battery and comes with a standard 40W wired fast charge.

The mission of Mi MIX concept smartphone is to make a truly disruptive product without considering the costs and return, and without considering mass production. Xiaomi aims to start small-scale production for Mi MIX Alpha at the end of December and retails at RMB 19,999.

Links to product images: Mi MIX Alpha

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About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

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